_ June 2nd, 2011 | Author: JuneV When you hand your business card to someone, do they immediately react with statements like, “Nice card” or “WOW, love your card”?? Or do they merely accept your card and pocket it without any reaction? Keep in mind, if they react, they remember!

Think about what you do with business cards you receive. Do you put it in a pile in your desk drawer or toss it into the trash? Obviously, you don’t follow up with the folks whose cards you trash or tuck into a drawer.

Want a card that makes a long-lasting impression?

1. Have a custom designed business card created. Don’t get sucked in by “free” or inexpensive online business card offers. Design a card that represents your business and your brand. An original, unique card will help you stand out and be remembered!
2. A card with a nice “feel” will be kept. Some business cards feel more important. They are printed on heavier paper, plastic, or even wood a bit thicker, with paper that’s smoother, softer, or maybe even textured.
3. Print something on the back of the card like . . .your tagline, your service list, or information about your products, a gift certificate or offer for more information. I like to leave the bottom half of the back of the card blank to allow space for notes.
4. Consider a unique shape. Round corners, die-cut shapes all contribute to a memorable card. Try to keep the card within the standard size of 2×3.5”. A card that folds out will also carry lots more information and becomes a mini-brochure.

The result? A card that people will keep, not toss!

Here’s what you can do now. Scan your card and email it (june@compelcom.com) to me and I’ll give you a five-point evaluation of the card – FREE!

June Van Klaveren helps her clients attract and keep customers. She can be reached at 800-779-0067 or through her web sites: www.compelcom.com or www.howtomarketpestcontrol.com.